Controlling the Narrative: How Strong Communication Drives Chapter 11 Success for Nashville Businesses

by Hannah Berny

Chapter 11 isn’t just about financial restructuring—it’s about maintaining relationships with key stakeholders. And that means controlling the narrative. Effective communication with creditors, employees, and customers is often just as critical as negotiating DIP financing or Plan terms. Poor messaging can erode trust, while a well-executed strategy can preserve stakeholder confidence and set the stage for a successful reorganization. This article examines key communication strategies that help businesses maintain stability and credibility throughout the Chapter 11 process.

1. Transparency

Transparency should be the cornerstone of communication during Chapter 11. Owners and managers must be upfront about the company's financial situation and the reasons behind the bankruptcy filing. Avoiding speculation and rumors can help alleviate concerns and build trust among stakeholders.

2. Proactive Outreach

Rather than waiting for stakeholders to come to them with questions or concerns, owners and managers should take a proactive approach to communication. This can include sending out regular updates via email, newsletters, or even hosting town hall meetings to address any issues or uncertainties.

3. Tailored Messaging

Different stakeholders may have different concerns during a Chapter 11 reorganization. Owners and managers should tailor their messaging to address the specific needs and interests of each group. For example, customers may be concerned about the impact on product availability and customer service, while vendors may be worried about payment schedules.

4. Empathy and Understanding

It's important for owners and managers to empathize with the concerns of their stakeholders. Acknowledge the challenges they may be facing as a result of the bankruptcy and reassure them of your commitment to finding a solution. Showing empathy can go a long way in maintaining positive relationships during a difficult time.

5. Clear Channels of Communication

Provide stakeholders with clear channels of communication to voice their questions and concerns. This could include setting up dedicated email addresses or phone lines for inquiries related to the Chapter 11 process. Responding promptly to messages and being accessible can help alleviate anxiety and uncertainty.

6. Focus on the Future

While it's important to address the immediate challenges posed by the Chapter 11, owners and managers should also focus on the future of the company. Communicate your vision for the business post-reorganization and highlight the steps being taken to ensure its long-term success. Instilling confidence in stakeholders about the company's future prospects can help mitigate any negative perceptions associated with the restructuring.

7. Consistency is Key for a Nashville Business in Chapter 11

Consistency in communication is essential throughout the Chapter 11 process. Keep stakeholders informed of any developments or changes in the restructuring plan and be consistent in your messaging across all communication channels. This helps to avoid confusion and ensures that everyone is on the same page.

Conclusion

Effective communication is vital for Nashville businesses undergoing a Chapter 11 reorganization to maintain trust and support from customers, vendors, and employees. By prioritizing transparency, proactive outreach, tailored messaging, empathy, accessibility, and consistency, owners and managers can navigate this challenging period while preserving relationships and positioning the company for future success.

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Hannah Berny

Hannah Berny represents businesses and their owners in loan workouts and Chapter 11 restructurings, including streamlined Subchapter V cases. A Nashville native, she earned her law degree at Belmont University College of Law. She spent her first several years in practice with the Bankruptcy and Restructuring group at Holland & Knight before joining EmergeLaw. Reach Hannah at hannah@emerge.law.